Twelve places revenue
leaves a business quietly.
None of them look like a crisis. Each one costs a little, all the time, and none of them show up on a report. Together they are the difference between the business you have and the one you planned.
leaves quietly
leak at once
is normal
A separate tool for every job,
and none of them talk.
Ten systems is normal. Each one holds a piece of the truth and none of them hold the whole. The gaps between them are where growth quietly leaks away.
They have a disconnected-system problem.
Each leak, what it costs,
and what closes it.
Targeting leakage
Marketing reaches the wrong people.
Spend goes out against an audience that was never likely to buy. The campaign looks like it failed; the targeting did.
Audience built per business type, then narrowed by state, county, city or ZIP before a dollar is spent.
Marketing leakage
Wrong message, wrong channel, wrong moment.
The right person sees the wrong thing, or sees it somewhere they were never going to respond.
Channel mix and message written for that specific business type, not a template applied to everyone.
Response leakage
A lead arrives and nobody answers fast enough.
The prospect contacted three businesses. Whoever replies first usually wins, and it is rarely the one that replies tomorrow.
Inbound is answered in seconds, day or night, and handed to a person the moment judgement is required.
Call leakage
The phone rings and nobody picks up.
A missed call is not a message. Most callers do not leave one, and they do not call back.
Calls are answered, the detail captured, and the appointment booked or routed.
Follow-up leakage
They don't buy today, and nobody follows up.
Most buyers are not ready on first contact. The business that stays in the conversation is the one that gets the sale.
Follow-up runs on schedule whether or not anyone remembers to run it.
Appointment leakage
Booked, then a no-show nobody rebooks.
The hardest work was already done. Then the calendar entry passes and nothing happens.
Confirmations, reminders and a rebooking sequence that treats a no-show as an open opportunity.
Sales leakage
Qualified opportunities never close.
The pipeline holds real opportunities that stall because nobody can see where they stopped.
Every opportunity carries a stage, an owner and a next action visible to the whole team.
Estimate leakage
The quote goes out and is never chased.
An unsold estimate is the most expensive document in the business. All the cost, none of the revenue.
Quotes that go quiet are segmented, scored and worked again.
Customer leakage
Past customers are never brought back.
The cheapest customer to win is one you already won. Most businesses never contact them again.
Reactivation campaigns run against your own database, which you already paid to build.
Reputation leakage
Happy customers never become reviews or referrals.
Reputation compounds. But nobody asks at the right moment without a system telling them to.
Review requests fire at the point of highest satisfaction, automatically.
Management leakage
A department misses its number and nobody sees it early.
By the time a bad quarter is obvious, the quarter is over.
Target versus actual by team and stage, visible weekly rather than at the end.
Attribution leakage
Money goes out and nobody can say what worked.
Without attribution, every budget decision is a guess dressed up as a decision.
Attributed closed revenue traced back to the campaign and source that produced it.
Find out which ones are yours.
Most businesses leak at three or four of these at once and cannot say which. The revenue plan starts by identifying them.