Before you spend a dollar:
who should you reach?
Most marketing fails at the first step, not the last. Intelligence Connect determines who your business should be trying to reach — people, property owners, consumers or other businesses — built per business type, then narrowed by geography.
People, or businesses.
A residential roofer and a commercial janitorial service are looking for completely different people. The system asks who you want to target first, then builds the audience for that answer.
People & households
Homeowners, consumers and property owners. Built from property characteristics — age of home, ownership type, years owned, equity — so the filters track real buying intent rather than demographics alone.
Businesses
Companies and decision-makers, selected by business category and location. Commercial work often carries bigger contracts and recurring revenue — where the business is set up to serve it.
The same audience,
three ways to cut it.
Every business type carries three pre-built filter approaches. The starred one is where most businesses should start.
You can run one, two or all three — and each carries its own record count so you know the size before you commit.
Narrowed to where
you actually work.
An audience is only useful if you can service it. Four layers, applied in order.
The broadest layer — useful when you serve a whole region.
When you cover an area rather than named towns.
The most common layer. Add as many as you actually serve.
The tightest targeting, for People audiences where a few streets matter.
A record is not a lead.
A record is one business or one person you could reach out to. It becomes an opportunity only when it responds to your campaign. We provide the audience and the platform to work it — we are not a lead broker and we do not sell leads.